About

Mission & Vision

It’s our mission to significantly improve the quality of parenthood by becoming the world’s preeminent parent-centric awards program ever created. With integrity at the very core of all we do, we are dedicated to hand-picking and exalting only the latest, greatest, innovative products on the market through an honest, stringent, credible and objective evaluation process that is not based on money being paid for evaluation or the use of the seal once approved.

We will satisfy your craving for simplicity, sanity, savings and quality with one authentic seal … in one simple arena.

Our team far more than a parenting products company:  We are made up of caring, motivated, compassionate individuals that, through both personal and professional experience, truly understand and are devoted to parenthood and product value.

The Certified Miracle® Seal is priceless. Unlike others, it can’t be bought.  And to keep the seal, all products must remain “above the bar”. Through our collaborative process, it’s the customer that will ultimately decide.